Agricultural producers, food-manufacturers and those who communicate on their behalf are sifting through an emerging, diverse set of consumer demands.
From grass-fed to sustainably grown, consumers seem to want more information than ever from agriculture and food manufacturers. What do they really want to know about food production? Where do they look for information about how food is produced? Are new forms of media best for reaching product-astute consumers? Learn about “indicator consumers,” and find out what they can tell us about questions the food producers and processors will face tomorrow.
SegmenTrak™ is a market research tool developed by Demeter Communications designed to benchmark and track “indicator consumer” perceptions of agricultural topics. The study explores attitudes, as well as emerging language, giving professionals specifics upon which to build effective communication programs and tools.
Demeter Communications offers the first executive summary and full report free of charge. For companies and associations wishing to learn more, and tap into Demeter’s resources for their reputation management efforts, please contact us.
