
is an associate with Demeter Communications. She has over 30 years experience in media planning and buying. Joyce is an expert in all forms and levels of media: national, regional and local; print, newspaper, television, radio, outdoor, mobile and internet.
Her knowledge of media and how people use information sources is a great asset to marketing programs. By using research, project goals and media knowledge, she analyzes media choices and recommends the best options to reach the target audience – on time, on budget and on purpose. She combines negotiation skills with careful attention to detail.
Joyce got an early and successful start in agriculture. Joyce claims she had to have picked a hundred acres of field corn by hand on the family farm. Whatever the acreage, she got the job done. Getting the job done is what Joyce has been doing for a wide variety of clients. She was a lead media buyer for 21 years at CMF&Z. Her experience at Rockwell-Collins in marketing communications and doing research at Purdue Libraries has helped her develop the skills to dig deep and look at all sides of a project to make the best media solutions and recommendations.
Random Acts
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Brushes with Greatness
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